It’s my pleasure to present you a recent project made for a special client, the Petra McLoughlin Logo. The project consisted in logo design and branding for my dear client, who’s very active on Facebook. The logo was created around her name, but had to include a symbol: a dandelion. More than that, Petra wanted to capture a dandelion with its seeds flying away.
I’ve started with the old classic pencil and paper sketches. After drawing about a dozen of different dandelions, I’ve chosen five of them to vectorize in Illustrator. Petra chose one of the finalists and after further changes the logo was final.
So, in just two weeks of work, we ended up with this logo and brand elements.